Magento has started ruling the e-commerce web market. Some of the big brand names such as Samsung, Ford Auto, and Nokia are known to be using Magento for their websites. There are many small and medium businesses as well using Magento to create their online stores. Statistics say 26% of the market share today is acquired by Magento. Here are some reasons why Magento is ruling the roost today.
Magento provides the ability to build websites with SEO features. E-commerce websites need top page ranks and have to be on top of search engine results to attract more customers.
Magento is open source application. It is preferred by many developers because it is an open source and there are no charges levied for its license or updates.
Magento supports 60 languages and multiple payment methods. So it has the ability to build a website with universal appeal. There are many payment gateways supported such as Paypal, e-bay and quickbooks.
Magento is very easy to customize. It can be adaptable to almost all latest technologies as it has a flexible framework. Moreover, since it is open source developers can manipulate the source code and build a customized website according to the needs of their clients.
Magento offers highly secure authorization modules that can be used to avoid any external data infringement. The core components are well-protected and Magento can be a trusted application to build e-commerce websites.
The websites built using Magento can be used for desktop and mobile devices. It has the ability to be responsive which the need of the hour is. There are several users who shop on their mobile phones and tablets. So it is imperative to build any e-commerce website that is not only compatible with several browsers but also usable on several devices.
Ease of use
With Magento it is easy to build a shopping cart. It is easy and quick ways of changing the themes which may not even need a developer. Entrepreneurs can develop their own customizations easily with a little knowledge of the system.
Magento is one of its kind platforms which offer features such as Return Material Authorization Policy and feedback and review services which are essential to attract customers to an e-commerce website.
Entrepreneurs expect to increase their profitability through increase in their customer base; and customers are attracted by a hassle-free shopping experience. With so many laudable features, Magento undoubtedly rules the world of e-commerce website development.
Paul, the writer of the article is a eCommerce developer at a ecommerce development cochin company. They will handle magneto design and development.