Websites are one of the biggest tools for a business today and needs to be properly constructed to become a revenue earner for the owner. The problem arises since the majority of the businesses are not technically competent to build the websites themselves. They also are not too sure as to what questions they have to ask while hiring the services of a professional web design company. Please find a few questions that you as a business owner have to ask the web designers before choosing the right designers.
Is the agency established and their record?
As a client, the business owners have a right to ask for the designer’s previous works and their track record. Since how long have they been in business is not of much relevance as it does not prove their success rate. Even a novice or a small business with one or two successful projects is more preferable to a 10-year-old designer with lesser success rate. How many staff does the agency have? Will they offer a full range of services that are required to build a website? What is the extent of support they offer? The web design company you shortlist should be available to support with other services like emails, domain name, hosting, CMS and ecommerce setup. If they do not offer such support services, you will have to do the exercise all over again looking for another developer resulting in wastage of time and expenses.
Can you meet the team face to face?
When a business owner asks this question they will immediately come to know if the agency has a team of in-house staff or if they in turn outsource their work to freelancers. It will also help as it would allow you to talk to the deputed staff directly and know their capabilities. Is that person an expert in analysing, designing and managing the project? The best web design company is one that has an in-house team of experts with individual responsibilities working together all the time. They coordinate with each other and ensure they complete their goals meeting deadlines.
What does the web design company charge? What if any, changes are required?
Website undoubtedly is your investment. You are buying professional services and the services do not come cheap. Ask questions like qualifications and experience of team working on your website, the time they will spend? Will the agency charge a flat, consolidated fee with a detailed contract on the services included or do they charge on an hourly basis? What will be the fees for additional features required as the website grows? Is the team authorized to make any changes requested in between or do they have to refer back to their seniors?
Are you allowed to update the content yourself?
This is crucial. The business owner should have access to the website and be able to update and edit the content. It means the web designers have to build the website on a CMS based on the nature of business.
How do they measure the results?
This may sound a bit technical which will involve terms like conversion rates, bounce rates, inbound links, page views. The business owners may not be able to understand all the details being non-technical. But the top web designing companies work towards generating leads using analytic tools and will update the owners about how to track the measures. The results they produce is supported by corresponding facts and data.
Hire an agency that is stable and has an inbuilt team with proper infrastructure and are easily accessible.
Jyothika is a professional web developer working with a leading web design company Calicut area, she also wrote several articles related with her professional experience.